Skincare is usually over-complicated. There are so many unknown chemicals, and potentially harmful ingredients added to our daily products. We know you want the best for your skin. That’s why we are on a mission to keep skincare natural & simple.

Here, at SelfCareKey, we believe that we need to go back to our roots and create skincare with ingredients we actually know: flowers. Flowers are proven to have numerous benefits when it comes to skincare. Some help with aging, others with dullness and many other skin concerns. We have researched how these common everyday flowers can make a positive difference in your skin.

Skincare happiness & health doesn’t have to be over-engineered. Our skin doesn’t ask for much and we are on a journey to listen to our skin and take a minimal and natural approach to skincare.

We promise to return to the way skincare was intended.

Our Story 

Founded by Geetanjali Jain in March of 2019, she always felt like she needed to wear makeup to hide her insecurities. But after extensive research, she came across skincare tools and products that helped her feel more confident without makeup. After researching about ingredients, specifically flowers, she created a line accessible to everyone to address their skin insecurities. 


At SelfCareKey, we believe skincare is all about the ingredients. Far too often, we see skincare products made with ingredients that we can’t pronounce — and aren’t good for your skin on a daily basis! We aim to source sustainable ingredients and keep our formulations natural. Our ingredients are free of Parabens, Phalates, Silicones and artificial materials. 


Each of our products has been thoroughly tested and formulated with dermatologists. As a brand, we want to educate consumers and showcase our ingredients that make skincare so personal for us. That’s why we take our time to research and understand ingredients when we make products.


We know you are busy. We know you want the best. That’s why we promise to source natural and high quality products for our store. We are on a mission to deliver high levels of dedication and support to our customers. 

All you have to do is to promise to use them during relaxing moments of self care.